DuPont unveils new brand identity in its journey to transform into a key innovation company

For over 200 years, DuPont has been synonymous with life-changing discoveries and scientific know-how, reinventing themselves along the way.

The new logo of DuPont preserves the legacy shape of the iconic DuPont oval, but it will no longer be constrained by an elliptical border – signalling a collaborative and open flow of ideas and innovation.
The new logo of DuPont preserves the legacy shape of the iconic DuPont oval, but it will no longer be constrained by an elliptical border – signalling a collaborative and open flow of ideas and innovation.

As the company takes the next step toward becoming the new DuPont, it is unveiling a fresh global brand identity and logo that recognises its heritage while conveying its focus on a customer-led innovation strategy and purpose-driven culture.

DowDuPont announced in February 2018 that its Specialty Products Division would carry the DuPont name when it becomes an independent company, which is expected around 1 June 2019 subject to approval of the DowDuPont board of directors and other customary closing conditions.

Our new branding is one of many steps we are taking in DuPont’s transformation and amplifies what we do; help our customers solve complex problems, and turn their best ideas into real-world products and solutions,” said Barbara Pandos, chief communications officer, Specialty Products Division of DowDuPont.

“It preserves the legacy shape of the iconic DuPont oval, which for more than a century has provided a seal of quality, performance and trust, but it will no longer be constrained by an elliptical border – signalling a collaborative and open flow of ideas and innovation.”

As a premier innovation company, DuPont discovers and delivers value-added specialised solutions that foster sustainable progress and enrich people’s everyday lives. DuPont’s new brand purpose – ‘To empower the world with the essential innovations to thrive’ – builds upon a rich history of discovery and progress.

Some examples of DuPont’s best-known product brands include Kevlar fibre, Tyvek high-performance materials, Sorona renewably sourced fibre and Danisco food ingredients; and the new DuPont portfolio includes Great Stuff insulating foam sealant.

From now, the new logo will appear and be featured on DuPont’s digital channels. Packaging and signage will be changed over gradually following the launch of the new company.

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